Wednesday, April 09, 2008

Online Advertising Surfs the Recession Wave

With the exception of the home loan lead generation business, online advertising revenue will grow even faster than expected. Adotas quotes data from ZenithOptimedia that upgrades projected online ad revenue to $67 billion.

Thank the writers' strike, newspapers with an assist. Interactive advertising and video advertising will be the big winners as companies will go online to shore up sagging sales.

Advertisers will push for more registered users to get the demographic data needed to justify purchases into what can be unchartered territory for many.

It will be interesting to see the mood at next week's Ad:tech in San Francisco. Is the excitement just as high even in the weakened economy?

Posted By John Gartner at 12:37 PM
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