Monday, April 07, 2008

Internet Yellow Pages Still in Flux

The Internet Yellow Pages market is anything but settled or fully exploited. Research house ComScore released data showing that the top spot in IYP has been taken from Superpages.com by YellowPages.com, while Yellow Book more than doubled its share of search.



Yahoo lost more than 5 percent of the IYP search market, bad news for a company in turmoil.

It is refreshing that the big search engines haven't yet overtaken this market and that the search results generated by Google and Yahoo come from an assortment of properties -- not just the search engines' own sites.

Print yellow pages still dominate their online yellow pages in revenue, and that must change. The lucrative yellow pages market is a big waste of paper as most of the books aren't recycled. Fortunately those of us concerned with living sustainably can opt out of received the printed doorstops by calling the yellow pages companies.

I don't think I'm that unusual in doing nearly all of my searches online, yet the print books still take in most of the money.

Someday the online yellow pages business will become as hotly contested as the general search market, but for now a clear leader has not been determined.

Posted By John Gartner at 09:00 AM
Permanent Link: Internet Yellow Pages Still in Flux | Comments (1)

(1) Comments on Internet Yellow Pages Still in Flux

I have found another way to opt out from getting books thrown on my front door. I found a site called www.YellowPagesGoesGreen.org. They will contact the publishers for free and tell them to stop delivering the telephone books. It is easier than calling and I have a record of the transaction for future use.

Comments by Alex Ireland : Monday, April 21, 2008 at 10:58 PM

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