Thursday, April 24, 2008

Growing the Green Marketing Opportunity

Green marketing is one of the biggest opportunities, and bloggers are out in front of the media on the important issues.

The buzz around sustainability grew around 50 percent in 2007, according to Nielsen Online.

Bloggers are not only focusing on the opportunity for individual action, but also holding companies to responsible actions and are also paying attention to greenwashing -- the attempts to pretend to be sustainable.

The challenge is for marketers to reach the right target audience and seize the opportunity. Bloggers are ahead of the mainstream media on the topic, but many publishers are launching green sections in the efforts to attract ad dollars.

Companies have to develop a marketing message that is genuine and not condescending to the desirable demographic.

Posted By John Gartner at 08:58 AM
Permanent Link: Growing the Green Marketing Opportunity | Comments (1)

(1) Comments on Growing the Green Marketing Opportunity

"Companies have to develop a marketing message that is genuine and not condescending to the desirable demographic."

I agree and this is the most important part of your post. The green hype has been rampant the last 12 months and the backlash has started. There is a lot of Green Washing in the market and the worst thing a marketer can do is assume that the media, buyers and the industry will accept their campaigns at face value. Make sure there is some meat.

Comments by Jason Morris : Thursday, April 24, 2008 at 08:07 PM

Post a Comment

Name:
Email:
WebSite:
Comment:
Remember Me
Subscribe