Wednesday, April 23, 2008

Future Not Here for Online TV

The established (aka older that Gen X) crowd is slowly discovering the television programming that is available online. San Francisco Chronicle TV critic Tim Goodman provides thoughtful analysis of how the TV networks are currently lacking in putting their content available online.

I agree that the websites of the major networks are too clumsy to appeal to a broad audience. Also, the advertising model is equally as immature as the online sales folks need to convince buyers that the person watching the Office online is just as valuable as the person on the sofa, so the cost should be comparable if new services are to be developed.

We don't need multiple remotes or programming guides to view all of the channels, so users shouldn't need to go to 20 websites to find the TV content online. That's why an uber-guide like what Veoh is developing is an absolute necessity.

Posted By John Gartner at 09:51 AM
Permanent Link: Future Not Here for Online TV | Comments (0)

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