Friday, April 11, 2008

Dissecting Download Advertising

Next week at Ad:Tech in San Francisco the Association for Downloadable Media will be releasing new ad formats that have been approved for downloadable content.

For podcasters and web video companies this is an important step in unifying the advertising industry. Standardization will increase interest from advertisers and reduce the cost of monetizing rich media.

Here are the session overviews from the events on Wednesday, April 16th. I sure hope they make this available for download!



10:00-10:45
Downloadable Media Advertising Standards - New Units Debut for Public Comment
Thinking about buying advertising in portable media? Are you a content producer who wants a “piece of the action?” Come to this session to see the unveiling of the first set of ad formats to be ratified in the industry across all networks and individual properties that choose to participate in the industry standards and accept these new common formats. Attendees will see first hand the ad formats selected, hear the reasoning behind them and have the opportunity to comment in this open forum.
Moderator: Bryan Moffett, NPR

Presenters:
Brian McMahon, National Podcasting Systems and Chair of Ad Standards Committee (presenting Ad Standards)
David Herscott, MEA Digital (POV on Ad Standards)
Sean Cheyney, CMO, AccuQuote (POV on podcast campaigns)

Break 10:45-11:00

11:00-11:45 Session #3
Downloadable Media Audience Measurement Guidelines - New Best Practices Debut for Public Comment
This session unveils the Association’s recommendations for measuring podcast listener/viewer numbers that can be applied and replicated by any creator or aggregator of downloadable media. The ADM encourages open measurement standards that encourage consistent data collection and distribution within all participating member organizations. Creation of these standards allows confidence in reporting to advertising agencies and brand sponsors so increase the volume of media bought in this burgeoning category of highly engaged consumers. Learn how publishers are using portable content and marketers are activating the long tail.
Moderator: Chris MacDonald, Libsyn PRO, Chairman, ADM
Presenters:
Angelo Mandato, RawVoice and Chair of Measurement Committee (presents guidelines)
Stephen Smyk, Performance Bridge (Agency POV on Audience Measurement)
Daniel Rioux, SVP, Media Director, Campbell-Ewald for The Navy

Posted By John Gartner at 09:50 AM
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