Monday, April 28, 2008

Courts Split on Trademarked Keywords

Using trademarks in keyword meta tags don't matter, except when they do.

That's the mixed message that federal courts are delivering. In Milwaukee, a federal court judge ruled that using trademarks in meta tags does not constitute infringement, according to MediaPost.

But earlier this month, a court in Atlanta ruled just the opposite when keywords helped a company in its organic rankings.

This issue is important enough that it may go all the way to the supreme court and could force the search engines to disclose how they factor in keywords. Google and Yahoo will yell trade secrets, but for the judiciary to rule effectively, they need more information. Keep your eye on this issue.

Posted By John Gartner at 09:42 AM
Permanent Link: Courts Split on Trademarked Keywords | Comments (0)

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