Wednesday, March 12, 2008

YouTube: McVideo for the Masses

YouTube has opened up more, providing more developer resources such as APIs to provide more control in accessing and displaying videos. This will no doubt lead to even more YouTube saturation, but is it good for the industry?

For video to become integral to the web experience we need a standard that publishers (including advertisers) can write to so that content can be distributed far and wide. YouTube, with Google's backing, is becoming that default standard.

YouTube is becoming the McDonald's of video -- it's everywhere, fast, and a brand that is familiar and easy to consume. But similarly, the quality is not comparable to other much smaller competitors. The low quality resolution and dependence on Flash present technical challenges and limitations for developers who want to create high quality videos.

YouTube will need to step up with a higher resolution and better performing platform if all of those ad dollars and subscription fees are ever to be realized. Otherwise, we'll be stuck with an unhealthy market driven by McVideo.

Posted By John Gartner at 09:10 AM
Permanent Link: YouTube: McVideo for the Masses | Comments (0)

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