Monday, March 17, 2008

Wikipedia and the Benefits of Internal Linking

We can all drool over Wikipedia's dominance of organic search results. Or, better yet, copy its legitimate SEO strategy and reap the benefits.

The smart folks at E-Consultancy wrote about how Wikipedia has mastered SEO because of the way the site was structured, and all of us in the content biz can learn from this.

Patrick Altoft mentions the importance of file names, title pages and descriptions, as well as the significant factor of internal linking.

Being self-promotional in a way that does interrupt the content can be both useful to the reader and very helpful in SEO. "Deep linking" and creating site maps can get to the niche keywords that can spell traffic success. We can't all be Wikipedia, but we can take a page from their pages.

Posted By John Gartner at 09:14 AM
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