Friday, March 14, 2008
Among all surveyed in the 18-34 group, 42% report that they watch video online at home at least weekly - up from 28% last year. Men ages in that bracket account for 40% of those who view video online on a daily basis, even though they comprise only 17% of those surveyed.
I bet that by the end of the year more than half of all web users will be consuming video on a weekly basis. News will lead the charge, followed by TV programs, and user generated content will be a weakening third place. UGC will become less important as more professional content is generated online.