Friday, March 14, 2008

Video Provide Prime Audience

If you want to reach young men online, there's no better vehicle than video. New data from Leichtman Research Group, states that 31% of adults online at home report that they view video online at least weekly, and 10% watch video on a daily basis.

Among all surveyed in the 18-34 group, 42% report that they watch video online at home at least weekly - up from 28% last year. Men ages in that bracket account for 40% of those who view video online on a daily basis, even though they comprise only 17% of those surveyed.



Research from Nielsen Online's Video Census indicates that YouTube continues to crush the competition in generating video streams, in total streams generated, but Fox and Yahoo are catching up in terms of users. As you can see YouTube's audience reach is about 3x of Yahoo, a healthy lead, but not as commanding as the streams data.

I bet that by the end of the year more than half of all web users will be consuming video on a weekly basis. News will lead the charge, followed by TV programs, and user generated content will be a weakening third place. UGC will become less important as more professional content is generated online.

Posted By John Gartner at 08:37 AM
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