Friday, March 21, 2008

Twittering Away the Hours Can Be Productive

Over at Adotas, Mike Troiano of matchmine wrote about why Twitter is becoming popular and it will eventually be used as a marketing medium.

He described Twitter as blogging for people with ADD -- it's a service that sends text messages or IMs in short bursts throughout the day. You subscribe to your friends "stream of conciousness" thoughts, and Troiana argues that it is popular because it is raw and unfiltered.

I agree with the him about the need for information that is not written in marketingspeak, and many bloggers have trouble ditching their corporate lexicon when they write (as I've just proven).  Marketers will want a piece of the action as Twitter's audience grows, and they'll have to adjust their pitches to be less like marketing if they want to avoid rejection from the Twitterati.

It’s time to come to terms with the fact that we cannot and should not keep our “Work” and “Home” lives in separate boxes. There’s one you – just like everybody else – and in the end making the leap of faith required to expose that real, flawed, whole person is the key to understanding not only social networking, but the spiraling number of people who participate in it every day.

However, some people can't separate themselves from their work, and it can be unhealthy. You are the same person all day, but you don't need to be following the lives of your peers as if they were living an episode of 24.  Marketer involvement might be just the cure for those who are becoming Twitter addicts.

Posted By John Gartner at 05:10 PM
Permanent Link: Twittering Away the Hours Can Be Productive | Comments (1)

(1) Comments on Twittering Away the Hours Can Be Productive

Great post. However, (a) while Twitter and social media in general may increase creativity and lend perspective, it is difficult to prove that they help the bottom line of a business and (b) Twitter is just another way of communicating.

If someone asks me "what I do" I would reply that I work in new media marketing. I wouldn't say "I am a father and husband" unless the question was asked in that context.

Those who take pride in their work, who personally identify with the fruits of their labor, who are always looking for inspiration towards personal progress in their work environment and innovation for their professional lives in their personal lives - we've never really turned ourselves off. Twitter just makes that a little more obvious.

Comments by Jon burg : Monday, March 24, 2008 at 05:34 PM

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