Wednesday, March 05, 2008
Splogs Screw With SearchThere's nothing more annoying during web surfing that clicking on a natural seach result and seeing a page of pay per click ads and text hijacked from other sites.
Splogging - the "art" of stealing content from other sites and generating revenue from PPC ads hurts everyone. From the publishers who lose traffic because of their stolen content to the advertisers who are paying for clicks that may not be related to genuine content, we all pay.
According to data from Technorati cited here, up to 99 percent of blogs are splogs. Google and the other search engines must do a better job at automatically recognizing these charlatans and removing the content from the search pool.
Publishers work hard to get on the results pages, and they deserve to be fairly represented. Also, blog platforms need to blacklist anyone how splogs. Perhaps a valid credit card number should be used to prevent free content platforms from being abused.
By John Gartner at 11:59 AM | Comments (0)