Wednesday, March 05, 2008
Omniture Updates Analytics, Search Offerings
The web analytics platform can track the in-stream performance of ads in Windows Media Player, QuickTime and RealPlayer video as well as Adobe Flex 2 and Flash 9 rich media. As advertisers flock to rich media, analytics companies are keeping apace to provide the same granularity that they provide with text and banner campaigns.
The company claims that it can also integrate the results across a variety of distribution platforms include mobile, IPTV, cable boxes and video game consoles. Advertisers are overwhelmed with distribution choices, and Omniture enables them to cross tabulate the results of campaigns to compare their relative efffectiveness. SiteCatalyst 14 can generate reports in Excel, HTML, PDF and Word formats but XML and RSS were missing.
Omniture's SearchCenter 3 search marketing and keyword management applications enables managing multiple keywords based on a variety of metrics including revenue, clicks, and return on investment. The program will project scenarios forecasting future results from search marketing campaigns.
SearchCenter3 integrates both paid and natural search results to simultaneously track keyword performance. API's enable data to be automatically culled from Google, Yahoo, MSN and MIVA.
Posted By John Gartner at 11:52 AM
Permanent Link: Omniture Updates Analytics, Search Offerings
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