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Main > Archives > 2008 > March > BrightRoll Goes Hi-Def With Ads

Tuesday, March 18, 2008

BrightRoll Goes Hi-Def With Ads

Video ad network BrightRoll now offers high definition (HD) ads to PC users. The company says advertisers can use the better image quality of HD on computers more easily because of a higher penetration of HD-ready screens (65 percent to 33 percent for TV).

TV advertising is down because of writer's strikus interruptus, so BrightRoll is wooing the same crowd to go online.

However, someone in the creative department forgot to let the people who run BrightRoll's website that this was coming. The website has no examples of HD ads or does not acknowledge that the new ad unit exists. If you want to charge a premium for HD advertising, the least you could do is show something on your website to convince people to buy. Tsk tsk.

By John Gartner at 10:03 AM | Comments (0)

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