Thursday, February 28, 2008

Yahoo Patent Considers Site-Wide Analysis

Yahoo has published a paper discussing how a search engine algorithm can consider an entire website into a hierarchy, according to SEO By the Sea.

I find this discussion interesting because search engines provide results on the best individual pages referencing a search term as opposed to the best sites. So if you are looking for an "internet book store" you get Amazon.com as the first result, but also a mixture of links to "deep" pages from sites that aren't nearly as popular as the most trafficked book stores.

The web quickly moved from directories to search, but considering the depth of a topic as part of the search algorithm could swing things back towards recommending the most comprehensive sites on a subject rather than keywords on individual pages.

Another approach could be Google's integrated search could provide tabbed results for "category" along with its search results. It's time search engines to consider the whole as the some of its parts.

By John Gartner at 09:54 AM | Comments (0)

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