Wednesday, February 27, 2008

Winning the SEO Internal Struggle

There can be great tension when the folks who are responsible for search engine optimization are far from the power centers that control website design and make the final decisions.

The goal of garnering traffic is often at odds with the design of a website, and in-house SEO experts often lose the battle with the company owner on implementing changes. Occam's Razor has a killer post about how to use analytics to convince upper management of the importance of SEO in meeting objects.

Numbers often speak louder than words, and that's a language that even the webd esign department can understand when put into nice graphs and charts. What looks good might not be what attracts an audience or gets people to stick around. Letting the data speak for itself rather than relying on the power of persuasion is a great strategy.

Posted By John Gartner at 10:27 AM
Permanent Link: Winning the SEO Internal Struggle | Comments (1)

(1) Comments on Winning the SEO Internal Struggle

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