Thursday, February 21, 2008

Widgets Redefine Interactive Advertising

The online advertising industry has standardized on a handful of ad sizes -- leaderboard, box, and a few skyscraper variants -- and companies (such as are recognizing that putting interactive widgets in these spaces that contain advertising can be more profitable than running traditional banners.

The technology has progressed in the past few years so that any type of content can be a widget, and integrating widgets with advertising provides a payoff to keep readers interested. Widgets for favorite songs, mashups, video content, and news aggregation ad value, and that is necessary in today's analytics and pay for performance world.

RSS, Javascript, AJAX and the like have provided us with a powerful tool set for delivering exciting content from anywhere to anywhere. Companies that can figure out how to make advertising a part of the mix will reap the benefits through higher click through rates and better CPMs.

Via GigaOm

Posted By John Gartner at 12:15 PM
Permanent Link: Widgets Redefine Interactive Advertising | Comments (0)

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