Tuesday, February 05, 2008
Website Cloning Appeals to Local Tastes
Publishers looking to create local or niche websites based on their brand have a new automation tool to accelerate the process. Content management system provider Sitecore has released Foundry, an application that enables you to clone a website's look and feel for affiliates or local chapters while retaining your brand.Foundry provides customizable templates for sections including user-generated content sections such as forums, photo sharing, and SMS as well as group calendars or web-based e-mail. Each local website can have its own skin while administration can be controlled through a central server interface.
Affiliates need to rapidly create sites to optimize their exposure, so tools such as Foundry can keep the grunt work to a minimum. Retail, travel, or health publishers who want to appear to local tastes can get traffic by search engine optimizing sites for each geography.
Perception is everything, so the appearance of having sites built by your neighbor or touting the local shopping opportunities will have an advantage with some consumers who'd rather not sell from generic web shops.
Posted By John Gartner at 12:37 PM
Permanent Link: Website Cloning Appeals to Local Tastes
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