Tuesday, February 26, 2008

Web's Quarterlife Jumps to TV

A TV show rejected by ABC that moved to the web is now coming to TV on NBC. Quarterlife, a semi-successful program about post-college artsy urbanites (it could be called 20something) has been running as short webisodes on MySpace, YouTube and Quarterlife.com.

Quaterlife's strange journey to the small screen happened primarily because of two factors -- the writer's strike left the networks bereft of new content, and because it is was developed by Thirtysomething creators Marshall Herskovitz and Edward Zwick who have a track record of success in movies and TV. 

While we shouldn't expect a flood of Internet content to make it to prime time, if Quarterlife finds success, perhaps other web shows will follow. If Cavemen from a Geico ad can make it to ABC, then there's hope for independent video producers.

The series premiere tonight at 10 pm should also boost the Quarterlife community, a website that is looking for web programming that could be suitable for a TV audience. It's a great tie in to get the TV promotion for the website, which is looking for real versions of the fictional Quarterlife folks.

Posted By John Gartner at 10:31 AM
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