Friday, February 22, 2008

Web Video Interviews a Marketing Shift

Video has been touted as the next great online marketing vehicle, and  interviews with experts will likely be a big a significant part of the mix.

TurnHere specializes in producing these types of videos, and client Chronicle Books says the videos that have been distributed via BookVideos.TV retailer sites such as Barnes and Noble, and YouTube have increased attention from the press as well as book sales.

People who watch video online are happy to watching talking heads with greater patience than a TV audience. It doesn't require flashy production -- just smart  charasmatic people giving their informed opinions and analysis.

Vator.tv is another site driven largely by the interview process, including shows that rate startups looking for venture capital. It is engaging and a great audience builder.

First person video is a cost effective method of putting a face on a company and to market to potential customers. This will be one of the most significant online marketing shifts of 2008.

Posted By John Gartner at 10:14 AM
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