Thursday, February 14, 2008

ValueClick Settles With FTC Over 'Free' Advertisements

ValueClick settled its case with the Federal Trade Commission over deceptive practices in offering products for free that had more strings than the Chicago Symphony Orchestra.

This agreement should put an end to the offers of free iPods and the like that have littered inboxes and websites for years. Advertisers like ValueClick now must explain that purchases are required with their promotions. ValueClick Chief Administrative Office Sam Paisley also resigned to pursue other opportunities.

Previously the FTC settled similar cases with Adteractive and Source Media. Any consumer who thought they were going to get a few hundred bucks worth of items gratis were naive, but the new requirements for full disclosure will clarify things for all.

Now if only the FTC could do something about the "free" time shares that I'm always getting called about....

Posted By John Gartner at 08:50 AM
Permanent Link: ValueClick Settles With FTC Over 'Free' Advertisements | Comments (1)

(1) Comments on ValueClick Settles With FTC Over 'Free' Advertisements

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