Thursday, February 21, 2008

Social Networking Invades the Enterprise

You know a shift is at hand when risk-averse corporate types are willing to jump on social networking. Many of the great community and content sharing features have been add-ons that can be appended to existing publishing platforms, but content management system are now making recent web innovations part and parcel of their applications.

Adding to the growing roster of publishing systems that have gone all web 2.0 are Vignette and OpenText.

Vignette has been around forever, and now the company's Web experience includes rich media, blogs, wikis, and other community features. These applications are used to host public content as well as for private intranets.

OpenText will shortly release new web 2.0 tools, joining Vignette and Bitrix as the latest CMS companies getting hip with web 2.0. \

The integration of advertising into the publishing mix is another hurdle yet to be cleared in simplifying content management. Services that include tools for incorporating industry standard ad sizes and tightly integrating analytics with advertising are still needed.

Posted By John Gartner at 10:42 AM
Permanent Link: Social Networking Invades the Enterprise | Comments (0)

Post a Comment