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Thursday, February 07, 2008

Mochila Opens API for News Content

Mochila, a news clearinghouse, has created an API that enables publishers to directly feed articles into their content management system. The RSS feed allows publishers to specify content by keyword, category and source.

Mochila consolidates wire stories (AP, Reuters), blogs, and image libraries so that publishers can enrich their sites without having to form individual relationships with the content companies. Previously Mochila offered widgets, but offering an API enables publishers to pick and choose content as they please.

It's a smart play for publishers to add value (like local news in the previous post) with minimal programming work. Most -- but hardly all -- publishers offer RSS feeds so you could build this capability yourself without having to share the revenue with Mochila, but it's a lot more work.

By John Gartner at 08:39 AM | Comments (1)

(1) Thoughts on Mochila Opens API for News Content

John, Thank you for covering our announcement. Please allow me to clarify why we offer value beyond a standard RSS feed. For one, Mochila publishers host the content so they get those advantages: better user experience, more page views, and more inventory. For another, Mochila offers access to hundreds of great content sources through a variety of customizable widgets that support articles, photos, and video. So this new RSS option from us provides a lot more than a link out. Thanks, again. Keith

Comments by Keith McAllister : Thursday, February 07, 2008 at 04:07 PM

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