Wednesday, February 27, 2008

Local Companies Unite to Defend Turf

Local content companies CitySearch and Marchex have teamed up to share content and ad revenue. According to Adotas, Marchex will integrate CitySearch content into its network of 150,000 local sites and will generate revenue from CitySearch's ad network.

While the companies remain separate, this type of consolidation is not unusual as smaller companies look for ways to compete with search giants Google and Yahoo who are increasingly paying attention to this space.

The local market remains highly fragmented, but the opportunity is huge and largely untapped. From media companies (TV and newspaper) to directories to the search engine, everyone want a share of the local businesses who are slowly moving online.

Posted By John Gartner at 02:16 PM
Permanent Link: Local Companies Unite to Defend Turf | Comments (0)

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