Tuesday, February 19, 2008

HubSpot Gives SEO Advice

Last week I attended a webinar give by HubSpot on the fundamentals of search engine optimization, and I'm passing on a few noteworthy tips. The company says that 75 percent of SEO is not related to the content that is shown to readres -- most of the value comes from links and meta tags.

Despite this, HubSpot warns against paying for links because they quickly decrease in value and aren't as worthwhile as genuine links from highly trafficked sites. Regarding content, HubSpot's Mike Volpe suggests not taking content from other sites. Among meta tags, he rates heading tags, the title and description all above keywords, which search engines are de-emphasizing. Getting publishers to use keywords in their anchor text linking to your site is also helpful. Another useful tip -- make sure you include titles in the image tags.

The webinar also offered links to some helpful free SEO content:

Website Grader

SEOMoz

SEOBook tools

By John Gartner at 01:33 PM | Comments (0)

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