Tuesday, February 05, 2008
Forget Reruns: Watch Classifieds on TVHmm, reality shows, reruns I've already seen, or -- what's this -- video classifieds on demand? Liquidus is a platform for distributing video ads online, on TV, and through video on demand simultaneously.
The company claims that it can distribute the ads for less than the cost of a print classified, which tells you just how overpriced the classifieds are. I'm perplexed as to why Liquidus is calling them "video classifieds" instead of video ads, because when I think classifieds, I think static, black and white print, not hip Web 2.0-ish interactive ads.
Liquidus has deals to distribute ads via cable boxes through partnerships with Comcast, Charter, and Time Warner, and advertisers can specify the markets where they want the ads to run. The company says ads can be edited and automatically update across its three distribution channels.
Getting consumers to watch movies via video on demand has been a challenge, and getting them to choose to watch video advertisements is even tougher. Why not just insert the ads in free on demand content such as movies or TV shows? (On second thought I guess seeking out the ads is what makes them classifieds.)
Interactive advertising will eventually be a revenue generator on TV, but I'm not so sure that classifieds will be a big part of it.
By John Gartner at 06:41 PM | Comments (0)