People Companies Advertise Archives Contact Us Jason Dowdell

Main > Archives > 2008 > December > Spike TV VGAs will Preview Fight Night Round 4

Monday, December 01, 2008

Spike TV VGAs will Preview Fight Night Round 4

Spike TV wants to show you something you've never seen.

Gamers want to know what's coming, not what's already out, and that's why millions  will tune into Spike TV for the sixth annual Video Game Awards( also known as the VGAs) Sunday, Dec. 14 at 9 Eastern, with Jack Black as the host.

Spike's live, 2-hour event, is more than just an annual ceremony to honor the most successful games,it will also preview the eye-popping games to come,including exclusive screen shots and footage of Uncharted 2, Brütal Legend,God of War III, Gears of War 2, Terminator Salvation, Watchmen: The End is Night, Mafia II, Grand Theft Auto IV: The Lost and Damned. It will also feature the world exclusive premiere trailer for Friday Night Round 4. EA Sports will unveil the next Fight Night game, featuring a virtual bout between two legends of the ring.

The creative minds at Spike tossed out the traditional rules and devised a savvy way to differentiate their award show from the rest of the pack. The Academy, Emmy, Grammy and Golden Globe awards offer nothing more than a few recaps and recognition of great art, and it all seems so routine. Maybe that's why the ratings have sunk for the Academy Awards. (How many times can we listen to Billy Crystal's recycled material?)

Spike, a division of MTV's parent company-Viacom, energizes the VGAs with live updates and surprises. When you consider the audience, VGAs unpredictable and interactive presentation is the perfect style for gaming enthusiasts- because it delivers exciting twists around every corner. For example, at 10:15 p.m., "GameTrailers TV" host Geoff Keighley will break-in live to announce additional categories and breaking news for the event.

VGAs appeal transcends into various layers within pop-culture. Just look at the diverse group of celebrity guests,like Samuel L. Jackson, along with other stars such as skating legend Tony Hawk,actors Jack Black and Seth Green,rappers 50 Cent and Method Man. Dave Grohl and the Foo Fighters rocked the stage at the 2007 awards

VGA's atmosphere is much more relaxed than the typical awards event. Last year, celebrities,including Jackson, squared off  with video game designers in a Wii Home Run Derby.

Samuel L. Jackson, who has hosted the VGAs three times, told Spike.com host Amanda MacKay

I love hosting this and I love being part of the game world. I've been doing this since it was Pong.
 

samuel l jackson vma2008's show marks the first gamer god award will be presented this year, when the VGAs pay tribute to  designer Will Wright - who launched classics such as SimCity, The Sims, and 2008 mega-hit Spore.

Game of the Year nominees include Rockstar Games' Grand Theft Auto 4, which led the way with nine overall nominations,  LittleBigPlanet, Fallout 3 and Metal Gear Solid 4 all notched seven nominations and November's hottest release, Gears of War 2, garnered four nominations. 

The Best Music Game category might be the most contentious division , with  Rock Band 2 (MTV Games/ Harmonix) Guitar Hero World Tour (RedOctane/ Activision Publishing/ Neversoft Entertainment), Wii Music (Nintendo/ Nintendo) and SingStar (Sony Computer Entertainment/ SCE Studios London) competing for  the top spot

Studio of the year nominees are:Media Molecule,Rockstar North,Harmonix and Bethesda Game Studios

Winners are chosen by the 2008 VGA Advisory, a panel of bloggers and experts in the video game industry, including: Tal Blevins  (VP Games Content, IGN Entertainment), Eric Bratcher  (Executive Editor, GamesRadar US),Libe Goad (Editor in Chief, AOL GameDaily),Francesca Reyes  (Editor in Chief, Official Xbox Magazine)  Shane Satterfield- (Editor in Chief at GameTrailers), and many others.
 

By Matt O'Hern at 01:30 PM | Comments (0)

Post a Comment











Subscribe to Marketing Shift PostsSubscribe to The MarketingShift Feed