Friday, December 12, 2008
Slow Economy Doesn't Stall Nintendo Wii Sales
Evidently, the sagging economy hasn't hurt Nintendo's top-selling console, as the Wii continues to fly off store shelves. With the exception of EA Sports,the video game industry continues to grow at a remarkable rate.
NPD Group reported that U.S. sales of video games grew 10% to $2.91 billion in November, while sales of video game consoles were also up 10%, to $1.21 billion. Game sales growth exceeded analysts expectations of 6% to 9%.
NPD analyst Anita Frazier told the Wall Street Journal
The industry is still on pace to achieve total year revenue of $22 billion in the U.S. The videogame industry continues to set a blistering pace.
Wii sold one million more consoles in Nov. 2008 compared to Nov. 2007 and the DS, Nintendo's portable console, sold 1.5 million last month, which was a record high, and Microsoft's Xbox 360 rose 8% from a year ago to 836,000.
Perhaps more families have decided to dump their money into in-home entrainment to save cash, or game marketers have discovered a model to be envied by the rest of the companies in retail electronic products, especially Dell.
By Matt O'Hern at 04:36 PM | Comments (1)