People Companies Advertise Archives Contact Us Jason Dowdell

Main > Archives > 2008 > December > Nintendo Wii Helps Amazon Set Holiday Sales Record

Friday, December 26, 2008

Nintendo Wii Helps Amazon Set Holiday Sales Record

amazon nintendo wiiAmazon should be kissing Mario's shoes, or is it the other way around?

I'm not sure which is  more impressive:

  1. The continuous popularity for the Nintendo Wii. (Two years after its release.)
  2. Amazon's ability to meet the high demand in the market.

I already called the Wii "recession proof", but I didn't know it was capable of boosting a company the size of Amazon. As retailers and department stores try every gimmick and sale to compensate for dismal holiday sales figures, Amazon (NASDAQ:AMZN) is boasting its best Winter sales figures on record. If you're not convinced of the retailer's desparity, check out some of the amazing prices Barnes and Noble is offering for its after-holiday sale.

According to a story in today's Wall Street Journal the online retaier received more than 6.3 million orders on Dec. 15, which set at a record pace of 72.9 items per second. An article in today's edition of the Puget Sound Business Journal, Amazon's top sellers included the Nintendo Wii and Microsoft (NASDAQ:MSFT) Office 2008 for Mac Home & Student Edition.

Amazon's success in the midst of a national sales slump should come as no surprise to anyone who has studied the career of its CEO and founder, Jeff Bezos.

Bezos' concept for Amazon formed during his  cross-country road trip in 1994. (I know that's when I've had some of my craziest ideas) With a $300,000 loan from his parents and the extra space in his garage,Bezo's dream was converted into one of the most successful business ventures in recent history. His resourceful and versatile approach to business still keeps Amazon afloat during the tough times.

By Matt O'Hern at 03:56 PM | Comments (2)

(2) Thoughts on Nintendo Wii Helps Amazon Set Holiday Sales Record

Amazon's popularity is well-deserved: they offer just about anything imaginable these days. Once they branch more and more into making full movies and albums available for download, they'll be poised to take over the world. All they need to do is merge with Starbucks...

Comments by Rob : Friday, December 26, 2008 at 04:22 PM

nota very nice time to make holidays.

Comments by holiday loan : Sunday, January 04, 2009 at 08:04 AM

Post a Comment











Subscribe to Marketing Shift PostsSubscribe to The MarketingShift Feed