Thursday, December 11, 2008
MTV / Vodafone Search for Next Music Star
American Idol's best days may be in the past, now that MTV and Vodafone have started a dynamic and interactive competition to find the next big music act,known as Fast-Track.
Vodafone and MTV took American Idol's concept and tweaked it,similar to how Hulu piggybacked on Youtube's premise and enhanced it with premium TV content.
What IS the key difference between American Idol and Fast Track?
Accessibility
For an entire month, any unsigned band or artist from 26 countries around the world can upload its best original track to the Vodafone Soundbites website and MTV's soundbites site.
Fast-Track's winner will receive a once-in-a-lifetime opportunity to record a single and a professionally produced music video which will be aired on MTV and distributed through Vodafone Live.(Vodafone is the parent company of Verizon). Compare that to Ame rican Idol's selection process, where thousands of aspiring divas flock to cramped parking lots in large metropolitan areas across the U.S. Which one sounds outdated?
Ironically, Vodafone will utilize Myspace, the same social network American Idol used,to promote its contest. MTV is owned by Viacom, and Myspace is owned by Newscorp, the parent company of Fox.
*Speaking of contests- Don't forget about our $50 Itunes giftcard prize giveaway for pics of houses with the crazy christmas decorations
Posted By Matt O'Hern at 01:22 PM
Permanent Link: MTV / Vodafone Search for Next Music Star
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