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Wednesday, December 03, 2008

Indecisive DVR Viewers Complain of Too Many Choices

television stress disorder

Occasionally, I'll notice a news story that's worthy of  Dave Barry's attention-. In other words- it's a story that re-enforces a stereotype regarding American laziness, one of Barry's favorite topics.

A story on today titled :"Are you afflicted with TiVo guilt?", is just the latest example of American laziness. Evidently, many DVR users have developed a packrat mentality with their favorite shows , and when they're ultimately forced to make  final cut- the task has become too draining and demanding for the timid.

CNN's story quoted Brad Berens, chief content officer for iMedia Communications, who analyzes how media advances change people's behavior.

(The following paragraph is NOT  a joke)

You want to watch TV, and what do you have? You turn on your DVR and you have a homework assignment. Economists call this 'opportunity costs.You're sitting there and you have to weigh, well, 'I have to watch this thing, because I promised myself when I told Tivo I want the whole season of that! Go get it! And go get things like it!' And so you've committed to this decision and it's a burden -- suddenly your relaxation has turned into more work.

My last roommate was the perfect example of a DVR user who suffered from a disorder I like to call T.S.D.-Television Stress Disorder. Symptoms include channel surfing, show hording and clouded judgement. T.S.D is often accompanied by R.S.D.- Radio Stress Disorder- an uncontrollable urge to change the radio station every 20 seconds or less.

It seems like every week we see a a new pill that treats a disorder you've never heard of. I wonder if the major pharmaceutical corporations will hatch a scheme to cash in on the chance to treat this unofficial epidemic. Who could blame them for trying? The only problem is, their target market would fast forward through their TV ads.

By Matt O'Hern at 01:05 PM | Comments (0)

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