Friday, December 19, 2008
Hulu Effect - Youth Want To Watch TV Online, Not Cable
Online Video has killed the TV- at least-the living-room TV-, for today's youth.
One of the most coveted TV advertising markets, the 14- to 25-year-olds (Generation y or Millenials),watches an average of 10.5 hours of TV a week. .Older generations,"Generation X" (26-42), baby boomers and seniors, watch five hours more each week
Remember how our parents always told us they never wasted so much time in front of the TV? Times have changed and,according to the latest numbers from Deloitte , the tables have turned: TV viewership increases with age, and parents are becoming the couch potatoes.
Today's youth are devoting less time to TV but MORE time to media overalll, if you factor-in video games, music and the Internet. Another study by Deloitte "The State of the Media Democracy." revealed the reasons behind modern youth's shift from the living room box set to online TV, such as Hulu.
- Word of mouth is the most common reason for Millennials to visit a Web site, followed by an ad on television. Almost half (48 percent) visit television Web sites in a typical week.
- The Millennials (age 14-25) surveyed maintain large instant messaging (IM) and texting lists that average 37 people, compared with just 17 for the entire sample.
- When they find a particular television show or Web site they enjoy, they tell an average of 18 people, compared with only 10 people for all age groups.
Sound familiar? I mentioned these trends in my post about the decline of user-generated video as entertainment and the rise of ad-supported,premium video.I quoted Arash Amel of Screen Digest and his projections for premium online TV viewership.
The figures also explain the success of shows that make current events more appealing,such as Comedy Central's Daily Show,with John Stewart, the Colbert Report and E! TV's The Soup.
As a quote from the report stated:
Just don't expect them to spend too much time worrying about such things as news and current events.
Posted By Matt O'Hern at 07:50 AM
Permanent Link: Hulu Effect - Youth Want To Watch TV Online, Not Cable
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(8) Comments on Hulu Effect - Youth Want To Watch TV Online, Not Cable
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Comment Guy
Comments by Comment Guy : Friday, December 19, 2008 at 10:45 AM
If i had so many mobile devices and internet as a kid i would never have watched all that crap on tv
check out http://www.worldtvpc.com
for free tv websites
Comments by catch up tv : Friday, December 19, 2008 at 02:30 PM
It's true I personally prefer
http://www.freetube.us.tc
and
http://www.hulu.com together
with Miro player which makes everything so much better. I can take tv and the internet with me - so I don't need a conventional set.
Comments by Television Voyeur : Friday, December 19, 2008 at 11:10 PM
After watching TV and satellite TV online for more than 3 years I can guarantee you that most of that list are good but don't cover what most people want and need.
I was scammed 6 times until I found one software for watching satellite tv online that really works and don't believe anything they promise, the best one out there is this one:
http://www.onlinesatellitetv.info
You can add your own channels, watch pay per view channels for free, and tons of options that other softwares don't have.
If you consider to buy a satellite tv for your pc computer, trust me and don't get burned like I did, I spent more than 260 bucks for crappy softwares, the only one that really works as promised is the on from the link I dropped here:)
Good luck
Mike G
Comments by ronen : Friday, December 26, 2008 at 01:34 PM
We may also see new HTPC solutions as online TV becomes more user friendly and functional. Price points are still high, but there is a lot of room for a robust media platform in the living room.
Comments by Trevor Montgomery : Wednesday, January 14, 2009 at 11:02 AM
Here, you can watch free tv online, both Hollywood and Bollywood, and watch live tv online. It includes numerous tv channels of different countries around the world. No registration require to access all this.
Comments by watch free tv online : Tuesday, April 28, 2009 at 04:36 AM
Here, you can watch free tv online, both Hollywood and Bollywood, and watch live tv online. It includes numerous tv channels of different countries around the world. No registration require to access all this.
Comments by watch free tv online : Tuesday, April 28, 2009 at 04:37 AM
ok...so how about PC to TV?
What's the best way to watch all the free channels from ones laptop, but connected to a wide screen (say 42")
HDTV?
Comments by Ron : Tuesday, August 04, 2009 at 11:47 AM
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