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Main > Archives > 2008 > December > ESPN Mobile Forgets My Favorite Teams

Tuesday, December 30, 2008

ESPN Mobile Forgets My Favorite Teams

I'm a sports junkie, so when if I'm too busy to watch the game, I want a quick and easy way to check the latest scores involving my favorite teams.

Naturally, when I discovered the favorite teams feature on ESPN mobile, I thought it was a great concept: Fans can customize an entire page to track the scores of all their college and pro teams. The entire process SHOULD only take three steps

  1. Sign in to your espn.com account. (I was already a registered user).
  2. Tap the Favorite Teams tab.
  3. Browse and add your favorite  teams.

espn mobile favorite teamsESPN sorts the teams by the sport and division. For example: I tapped NCAA Football-ACC- and FSU Seminoles.

Other teams in my group included the Orlando Magic, Tampa Bay Buccaneers, Duke Blue Devils and my alma mater's football team- the Samford Bulldogs.

After I saved my favorites, I figured it would come in handy when FSU played Wisconsin in the Champs Sports Bowl last Saturday.

I shouldn't have gotten my hopes up. A few days later, when I tapped favorite teams, NONE of the teams were listed.

Initially, I thought itwas just a one-time glitch. Nope. Even after I went through the entire process and saved my teams a SECOND time, the teams still didn't appear. 

Afer a third attempt,Samford and Duke were the only teams it recalled, but  it recalled Duke football- not basketball. Honestly, does anybody really want to track Duke football? I bet the head coach avoids any reminders of their most recent game.

 

For a company that claims to be the worldwide leader in sports, ESPN has a long way to go before its the worldwide leader in sports apps.

By Matt O'Hern at 02:19 PM | Comments (0)

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