Tuesday, December 23, 2008

Charities should consider SEO solutions

Unfortunately,some of the biggest victims of our economic downturn have been honorable charities, and other grassroots-supported organizations.

As our own,personal budgets shrink, many of us will exercise even more caution when we decide to donate. If we're going to give that money toward a cause, we want to ensure we're contributing to a worthy cause that's reaching the right people and addressing a need we deem important.

One of the easiest and fastest ways to research a charity is through detailed guides such as charitynavigator.org, charity watch.org, or a Google search for the org's name, which increases the value of every charity and organization's online reputation.
 Just as businesses have discovered, charities can't rely on the traditional methods of advertising to spread awareness about their service.

Small to mid-level sized charities,based on a local or regional level, may be wondering if there's anyway to get the word out to the public,without spending excessive amounts for a TV or radio ad.

Many of them rely on volunteer work and devote a fraction of their budget to promoting their cause. By utilizing SEO tools,including social networks and analytics, charities can address two needs.

1.Gauge the donor base

2.Eliminate many of the overhead costs that are wasted on mass mailings and other forms of outbound marketing. 

The biggest question is, how many of these organizations will consider a drastic change to their current form of advertising?

Posted By Matt O'Hern at 12:35 PM
Permanent Link: Charities should consider SEO solutions | Comments (3)

(3) Comments on Charities should consider SEO solutions

Thanks for this posting!  Another great guide to charities is http://www.greatnonprofits.org/ where you can read reviews of nonprofits. The reviews are written by people with first-hand experience with the nonprofit - their clients, volunteers, board members, donors.
~Shari Ilsen
Outreach Director
GreatNonprofits

Comments by Shari Ilsen : Tuesday, December 23, 2008 at 03:11 PM

Hi,

If you know of any reputable charity that needs help tell them to feel free to contact me, I'll be more than happy to help them out.

Comments by SeoSapien : Sunday, January 04, 2009 at 02:42 PM

Virtual Studio Pvt Ltd believes in providing a complete solutions in high end media services. From web Designing and <a href="http://www.vsworld.com/?loadSwf=swf/webDevelopment.swf">Development</a> to <a href="http://www.vsworld.com/?loadSwf=swf/eCommerce.swf">E-commerce</a> we have explored it all, and it is our obsession to quality that has made people sit back and notice.

Comments by complete Web Designing and Web Marketing solutions : Wednesday, June 17, 2009 at 08:27 AM

Post a Comment