Thursday, November 20, 2008

Verve Wireless and Zvents Boost Local Content for Mobile Publishers

Verve Wireless and Zvents hope link mobile customers with local business and events, regardless of where they travel.Verve Wireless, the leading provider of mobile publishing technologies to local media companies, is partnering with Zvents, a local search and advertising network with hundreds of web and mobile partners. Verve's mobile provider partners include AT&T,Verizon Wireless,T-Mobile and Sprint. Verve also parnters with major news sources such as the Associated Press and the New York Times.

Verve's publishing platform lets publishers extend their brands and advertisers into the mobile channel through a carrier-grade publishing solution. It's delivered through a web-based interface, with instant availability of new upgrades and features. Verve's publishers can now access Zvents' extensive network,which includes MSN,NBC, AT&T, and Yellowpages, along with event info from the open-web, user-contributed content, 3rd
party event sources.

In a press release, Art Howe, the CEO of Verve Wireless said
 

Mobile devices are crossing the chasm from being solely a
communication tool to becoming users' primary instrument for on-the-go
information. Community information such as local events and
neighborhood venues is highly sought out and in demand while we move
about in our day to day life. This is why we're pleased to now offer our local media partnersaccess to the Zvents national database of local entertainment, events and activities so these partners can include it as part of their local mobile content offering.
 

Posted By Matt O'Hern at 04:59 PM
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