Wednesday, November 05, 2008

U.S. News' Change to Monthly = Dark Sign for Print Media

Another national magazine won't be hitting your news stand or doorstep as often. Print journalism took another hit when it was revealed that U.S. News and World Report, the bi-weekly magazine known for its annual list: America's Best Colleges, is shifting to monthly issues. The latest revision comes only five months after the magazine dropped its weekly edition format. and it has suffered a drop of 1.1 million readers since 2007.
Citing lower advertising revenue and increased competition from chief competitors such as Time and Newsweek.
U.S. News is destined for the same downward spiral as daily papers published by Gannett and Cox, which can't stop the bleeding from lower advertising revenue.
I believe U.S. News and World Report's scale down is too little,too late. Don't be surprised if it phases to web only edition, similar to the plan of the Christian Science Monitor.

By Matt O'Hern at 05:44 PM | Comments (0)

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