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Thursday, November 20, 2008

MySpace Targets Older Users with McCartney and Guns N' Roses

myspace guns n roses

Is Myspace starting to show signs of old age?

Today could prove to be transitional moment in MySpace history, as two rock legends kickstart new albums on MySpace Music.

Before many of MySpace's users were ever born, rock legends Paul McCartney and Guns N' Roses were jamming out at big ticket concerts for rock fans across the world. Today, Myspace Music  will provide free streams of two new albums-  "Chinese Democracy" by Guns N' Roses, and "Electric Arguments,"   by McCartney and his side project band,The Fireman. MySpace users can play the songs on the bands' pages, but the songs aren't available for download. Both albums will hit the shelves at Best Buy next week.

For any of you young readers who may be wondering "Who are these guys?" - McCartney is a former member of the Beatles, and Guns N' Roses, is a heavy metal band that peaked in 1987 with its hit album "Appetite for destruction". For perspective of how the band's history compared to Myspace's, "Chinese Democracy", features the only new material produced by Guns N' Roses in 17 years, and Axl Rose is the only remaining member from the original band.

In my opinion,these launches imply that MySpace has shifted to an older demographic than the high school and college-aged audience it's known for.The latest Myspace visitor stats I could find from comScore were from a 2006 study titled "More than Half of MySpace Visitors are Now Age 35 or Older, as the Site’s Demographic Composition Continues to Shift".

According to Comscore's data from 2005-06, Myspace's 25-34 year-old visitors increased 6.2%, and the biggest shift was the 8.6% growth in the 35-54 year-old range. Of course,the important fact to remember is those stats were released when Facebook was just starting to gain attention.


By Matt O'Hern at 10:26 AM | Comments (0)

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