Wednesday, November 05, 2008
Marvel's Iron Man Shows the Power of a Strong Product
One superhero rose above the rest for Marvel Comics this year, as Iron Man ticket sales, gave the comic book company a $39-million dollar boost in the third quarter. The box-office hit, which starred Robert Downey Jr. as the heavily armored warrior, should generate another strong quarter with DVD and Blu-Ray sales in the fourth quarter.
According to the New York Times, Marvel said it earned $50.6 million, or 64 cents a share, up from $36.3 million, or 45 cents a share, a year earlier. Revenue grew 48 percent, to $182.5 million, from $123.6 million last year.
Considering the success of the Spiderman trilogy, Iron Man's even stronger numbers illustrate the potential power of a product with mass appeal. One character (product) out of many other popular names,including Spiderman and the Incredible Hulk.
DC comics hasn't released its numbers, but the record-breaking numbers from Dark Knight , should provide a similar bounce. A major survey prior to the release of Dark Knight revealed that 75% of Americans, including older age ranges, wanted to see the latest installment in the Batman series.
Personally, I'm surprised by DC and Marvel's ability to lure moviegoers in multiple demographics, but I guess it just goes to show that many of us are still kids at heart.
By Matt O'Hern at 09:32 AM | Comments (1)