People Companies Advertise Archives Contact Us Jason Dowdell

Main > Archives > 2008 > November > The Great Soda Rivalry-Coke vs. Pepsi: Who's No. 1?

Monday, November 24, 2008

The Great Soda Rivalry-Coke vs. Pepsi: Who's No. 1?

coke vs. pepsi

 

Whether it's in sports, politics or competing corporations, most rivalries are defined by a storied history that features two teams of similar strength

In politics, it's the Bush's vs. the Clinton's, in fast food, it's McDonalds vs. Burger King, the NFL has the Redskins vs. the Cowboys, college football has Auburn vs. Alabama, college basketball has Duke vs. UNC, the NBA has the Lakers vs. Celtics and in pro baseball, we all know about the hate between the Red Sox and the Yankees. 

All of those sports rivalries are measured by classic games,memorable moments, and star players, so how do we measure the rivalry between the two soft drink kings? We could compare annual revenue,market shares and profits, but that's too bland. Instead, I think we should compare and contrast  celebrity spokespersons and notable gaffes in the long history of each drink.

Pepsi's slogan for 2008 is pretty simple: "Pepsi is #1."
In the spirit of college football season, let's take a look at the lineups of each team.
For starters, I have to challenge Pepsi's #1 claim, because the 2008 spokesperson is Luke Rosin. I don't know who Luke Rosin is, and apparently Google doesn't either.

Coke and Pepsi have rolled out many celebrities during the past 20 years, and comedian Dave Chapelle promoted both drinks during the same year. (When he was asked about his personal preference, Chapelle said he preferred Pepsi, because they were the last one to pay him.)

Pepsi.
Cuba Gooding Jr.
Tina Turner
Ray Charles
Spice Girls
Britney Spears
Jennifer Lopez and Beyonce Knowles
Justin Timberlake and Luke Rosin
Van Halen


Coke
Selena
Jerry Mathers and Ken Osmond (Wally, Beaver and Eddie Haskell, respectively, on “Leave It to Beaver”)
David Liesure (seen as “Joe Izuzu” in car ads)
Ray Parker, Jr.
Telly Savalas
“Wierd Al” Yankovic
Courteney Cox Arquette
David Arquette
Penelope Cruz

In my opinion, it's a toss-up, because for every major celebrity, there's a c-list name on there who should be on the next episode of the surreal life.

Some rivalries are known for memorable gaffes. Just say "wide right" to any  FSU football fan and they'll immediately think of the five different occasions when the Seminoles  lost to the Miami Hurricanes due to a missed field goal. As for Coke and Pepsi, they're both guilty of embarrassing moments. In 1985, Coke unveiled "New" Coke, composed with a different sweetener, but the public's reaction was so negative, Coke executives announced the return of the original formula on less than three months after New Coke's introduction. Crystal Pepsi, a clear version of the drink, was introduced via a Van Halen Super Bowl ad.

The verdict- New Coke left a negative stigma that overshadowed the Crystal Pepsi blunder. An old urban legend claims that from 1891 to 1903, Coke's original formula was made with traces of Cocaine , so maybe some new rumors about crystal-meth ingredients for Crystal Pepsi could balance the scales.

By Matt O'Hern at 08:40 AM | Comments (9)

(9) Thoughts on The Great Soda Rivalry-Coke vs. Pepsi: Who's No. 1?

u no guys i think the commnets based r wat people think is better...like me i like coke and others like pepsi but those guys i dont care wat they think im stiking 2 my opinion and not changing it even if someone put a gun 2 my face coke is good but pepsi is ok so there thats my opinion and if u dont like it u can deal with it cuz i dont care wat u think and it has a cool color 2 it i like blue 2 dont get me wrong but red is a better soda color then blue so therefore in my final opinion red is a better color for soda then blue is so all this being said coke is better then pepsi.....

Comments by rachel : Tuesday, February 10, 2009 at 01:43 PM

racist kid

Comments by matt : Tuesday, February 10, 2009 at 01:45 PM

you know rachael, i dont agree i like pepsi way better coke is the most horrifing thought and i think you need to grow up and face the facts that pepsi is better, blue is a better colour than red. red makes me think of unhappy thoughts and blue....its just such a clean and crisp colour. gosh women i dunnoo what your thinking. ES STULTA.

Comments by reneeeee : Tuesday, February 10, 2009 at 01:48 PM

homo fag

Comments by fag : Tuesday, February 10, 2009 at 01:48 PM

well reneeee ur wrong coke is better then pepsi and thats wat i think and u cnt channge that cuz i love it vey much and nobody can change that u queefer

Comments by rachel : Wednesday, February 11, 2009 at 01:25 PM

i like pepsi because it has a good taste to it i can drink coke but i feel it doesnt have a fresh taste to it like pepsi does you can leave pepsi around for five minutes and come back and it still has a fresh taste but with coke you cant leave it alone for five seconds

Comments by no name : Monday, February 23, 2009 at 01:55 PM

Coke because it dosent taste like it was mixed with sewage. Coke is the best. but its a opinon so w/e

Comments by DaBen : Saturday, January 02, 2010 at 11:46 PM

of cors pepsi is better than coke.... period.... just taste the difference...

Comments by rybads : Friday, March 12, 2010 at 07:44 AM

COKE ROXX. it came out 12 years b4 PEPSI. SO HA! COE ROXX MY WORLD:)
then. PEPSI, lol.

Comments by PrettyChick101 : Monday, June 14, 2010 at 08:00 PM

Post a Comment











Subscribe to Marketing Shift PostsSubscribe to The MarketingShift Feed