Monday, November 03, 2008
Could Netflix's "Watch Instantly" Library Kill Movies by Mail?
When Netflx enhanced its service to include streaming movies, it may have started the downward spiral of its original format- movies by mail. Netflix's partnership with Starz added 2,500 films to the "Watch Instantly" collection, and there's no reason to believe that the trend toward streaming movies won't continue.
As a Netflix subscriber, I wonder how much longer the movies by mail format will remain as a viable marketing method. I'll use my own example to explain.
I recently watched Patriot Games with two of my buds, and we planned to follow it up with the next movie in the Jack Ryan series, Clear and Present Danger, but it's still sitting on my coffee table because one of my other friends couldn't make it over this Saturday.
As a result, the rest of us decided to call an audible and browsed the library. After about 20 minutes, we figured out how to connect my PC monitor cord to the TV, and within a few minutes, we were watching Expelled , one of the most popular movies on "Watch Instantly". The image quality was just as sharp as a DVD, and I discovered many appealing titles to consider for the next movie night.
Simply put, "Watch Instantly" gives you the chance to adapt on the fly, and the movies by mail option loses its appeal with each title that becomes streamable.
Don't be surprised if the formats are reversed, and movies by mail becomes the secondary method of subscribers,rather than the primary one.Considering Netflix''s downgraded forecast for subscriber growth, keep an eye on their marketing tactics over the next few months. I'm willing to bet that the bulk of advertisements won't even mention the mail method.
By Matt O'Hern at 09:59 AM | Comments (2)