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Monday, November 03, 2008

Brazilian Lingerie Designer Plants GPS Trackers In New Line


Occasionally, an international story  is just too resisting to pass up. Today, I stumbled on one of those during my quick scan over Drudge Report. A certain headline grabbed my attention, because it sounded like something out the plot for a bad sitcom episode.

It read:

Feminists offended by 'chastity belt' underwear featuring GPS tracking system.

gps trackerThe

Prices begin at approximately $800 for the combination set that includes lace bodice, bikini bottom and faux pearl collar, with the GPS device nestled next to the waist.

(Now that's different  form of branding compared to the term we normally use on this blog.)

Lorio responded to feminists' criticism and claimed the GPS can be de-activated by the user. I'm not sure what Lorio's original intent was for the device. The user de-actavtion feature will decrease the product's value for possessive boyfriends, paranoid husbands and protective fathers who don't trust their daughter's sketchy new boyfriend.

 One section of the article reminded me of our posts about luxury items and bullet-proof apparel brand Miguel Caballero.

Unconcerned with the controversy her collection has raised, Lorio is also dismissive of the global financial crisis and its adverse impact on luxury items sales...'Some women are now interested in buying it for protection,' Lorio said. Programming it for partners themselves so they are safe on a night out alone.'

 Evidently, there's a demand for a new high-end line of clothing that combines fashion and safety. If this trend continues, we'll just refer to this style as PSC- (Personal Security Clothing).

By Matt O'Hern at 04:56 PM | Comments (0)

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