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October 2008, Week 2 Marketing Archives

Friday, October 10, 2008

Google Earth Upgrades Images With Geo Eye 1 Satellite

If you've wondered why some of the images on your Google Earth appear outdated, or out of focus, it's because Google wasn't utilizing the latest satellite technology, but that's all changed.Today,the $500 milion GeoEye-1, which launched last month, relayed its first image back to earth.

What did the first image reveal?An impressively detailed view of the world-renowned institution- Kutztown University. (With an undergrad enrollment of 9,000 students- I think a trustee must have slipped a big check Google's way). The image from  Geo Eye displayed KU's football stadium, and the clarity is strong enough to see the mascot's painted in the end zone. Go Golden Bears!
satellite image of Kutztown University According to the report from APF news agency, national security was a priority when the contracts were signed.

GeoEye-1's government clients will receive higher resolution photos than commercial clients such as Google. Because of national security concerns, GeoEye-1's government clients will receive higher resolution photos than commercial clients such as Google, which plans to use the images on its popular Google Maps and Google Earth programs. The satellite imagery from GeoEye-1 will be of a higher resolution and better quality than what is currently available on Google Maps and Google Earth.

My only question- How will the NFL respond after Bill Belichick  discovers this new device that's perfect for spying on the practice field of the Patriots' next opponent?

Google Earth Upgrades Images With Geo Eye 1 Satellite By Matt O'Hern at 04:43 PM
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Is America Headed Toward the Next Great Depression?

great depression historical photo

George Santayna said "Those who do not remember the past are condemned to repeat it."

My query for the phrase "Great Depression"in Google Trends showed a notable surge in searches, and there are many Americans wondering if history will repeat itself. Many fiscal conservatives,including house republicans and democrats, viewed the $700 billion-dollar bailout as a more socialist version of FDR's New Deal, and if the results from this week are a valid indication of what's to come, we could all be getting the raw deal.

Gary Becker of the Wall Street Journal insists that we're not heading toward another depression, because "

The United States had about 25% unemployment during most of the decade from 1931 until 1941, and sharp falls in GDP. Other countries experienced economic difficulties of a similar magnitude. So far, American GDP has not yet fallen, and unemployment has reached only a little over 6%. Both figures are likely to get quite a bit worse, but they will nowhere approach those of the 1930s.

I'm not sure what cave Gary Becker is sleeping in when he implies that other countries haven't experienced difficulties of a similar magnitude. He may want to check out the Asian stock reports and the latest news from Iceland. We've all cringed with the sound of the closing bell on Wall Street this week, as the tidal wave of bad news at home has become a has become a global tsunami.

The situation has reached such a dire point that Italian Prime Minister Silvio Berlusconi said political leaders are contemplating  the idea of closing the world financial markets to``rewrite the rules of international finance.''


International relations expert Thomas P.M. Barnett share's Berlusconi's viewpoint. He calls for reform across the board, in every stable democracy.

In the right hands, this crisis becomes a huge impetus for new political understanding among the world's great powers, reminding them all that what really matters in this age is protecting and expanding the wealth among those being lifted out of centuries of poverty. You either meet the expectations of that emerging global middle class or all of the other preferred "trainwrecks" are made reminds us of how irrelevant the whole "league of democracies" concept is.It's called a "league of capitalist great powers," and it needs to be called to order--truly--for the first time in history.

Music is often a great indication of national sentiment, and Eddie Cantor's song "Cheer up,smile, nertz" reflected the attitude of every  American who was simply a victim of circumstance, while mocking empty promises from politicians, during the Great Depression. The song went:

Sure, business is bunk,
And Wall Street is sunk,
We're all of us broke, and ready to croak.
We've nothing to dunk,
Can't even get drunk,
And all the while, they tell us to smile:

Cheer up, gentle citizens, though you have no shirts,
Happy days are here again. Cheer up, smile, nertz!
All aboard prosperity, giggle 'till it hurts!
No more bread-line charity. Cheer up, smile, nertz!

Cheer up, cheer up, cheer up, cheer up, cheer,
Up, cheer up, cheer up, cheer, better times are here.
Sunny smilers we must be, the optimist asserts,
Let's hang the fat-head to a tree! Cheer up, smile, nertz!

The world's in the red,
We're better off dead,
Depression, they say's in session to stay.
Our judges are queer,
Our banks disappear,
And all the while, they tell us to smile

Unfortunately, Cantor's lyrics sound all-too familiar to the messages we're hearing from Wall Street and Washington.

Is America Headed Toward the Next Great Depression? By Matt O'Hern at 02:09 PM
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Iceland Says it's Gone Fishing for Bankruptcy Solution

Following the internatonal financial collapse, Iceland's entire banking system went bankrupt. In response, the Republic is reverting back its original strength- the fishing industry.During the past five years, Iceland's banking industry went from dynasty to disaster. Richard Portes, a professor of economics at London Business School, explained the internal collapse in Businessweek.

In just five years, the banks went from being almost entirely domestic lenders to becoming major international financial intermediaries.In 2000 two-thirds of their financing came from domestic sources and one-third from abroad. More recently-until the crisis hit-that ratio was reversed. But as wholesale funding markets seized up, Iceland’s banks started to collapse under a mountain of foreign debt.

As a result, many of those former banking professionals went job searching and were left with no other choice but to return to the high seas Their goal- pull in a valuable catch to keep the family funds from freezing.

In the North Mid-Atlantic, Iceland is an ideal location for commercial fishing, (which, according to the CIA, provides 70% of export earnings and employs 6% of the 300,000 citizens.)The Wall Street journal used Kristjan Davidsson as an example of one of the banking casualties.Davidsson spent 20 years in commercial fishing, but ambition led him to one of Iceland's privatized banks, where the money came much faster and easer than those cold days on the rough waters. His career appeared to be on the upward  track, until the recent meltdown of stocks worldwide. The WSJ's article explained Davidsson's and Iceland's dilemma.

In 2001 Mr. Davidsson got bored. He joined one of Iceland's newly privatized banks. He got rich. Now, he says, it looks like it's back to fish. That may be true for this nation's fortunes as a whole. On Tuesday, Iceland's government seized Glitnir Bank hf, Mr. Davidsson's employer, caught up in the unfolding global financial crisis. On Wednesday, he came to the office for an emergency staff meeting. Glitnir's government-appointed receiver addressed the troops. The basic message I heard was, Go find another job.

What can we learn from Iceland's crisis response? When your world comes crashing down, sometimes your best and ONLY option is to tap back into your main strength that sustained you for the long haul. You also might have to leave your pride at the door, to find a less appealing but stable job that can keep you afloat until the storm calms.

Iceland Says it's Gone Fishing for Bankruptcy Solution By Matt O'Hern at 10:00 AM
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Thursday, October 09, 2008

Sunrise Bank Sets Itself Apart From Corporate Chains

sunrise bank exterior

Denis Waitley once said, "You must learn from your past mistakes, but not lean on your past successes.", and Larry Roselle, CEO of Sunrise Bank is a testimony to the importance of Waitley's rule. After spending several years in the world of corporate banking, (mergers between First Florida and Barnett, First United and Wachovia) Roselle converted lessons from past frustrations into inspiration for his next vision. He came to the realization that the general model for modern banking was fundamentally flawed.
In the January 2008 edition of Space Coast Business, one of his quotes reveals just one of many keen principles he employs for Sunrise Bank.

Mergers are horrible. I believe the single most important thing that sets Sunrise Bank apart is that we are not for sale.We are tired of being acquired and, most importantly, our customers are tired of being acquired...Banks are currently entrenched on a frame of mind that leaves very little leeway for flexibility.

In light of the recent collapse of financial giants such as Washington Mutual and Merrill Lynch, Roselle's quote resonates with disgruntled investors across the world, including Florida's Space Coast. Sunrise Bank's headquarters in Cocoa Beach opened in October of 2007, and as soon as you pull up to the parking lot, you'll notice its sleek, Caribbean style, complete with a wraparound porch. The outstanding quality of Sunrise is its attention to detail in every aspect, from the business model to the building's design and decorations.

As you walk in the front door, you're greeted by a 300-gallon saltwater aquarium that features an array of beautiful species such as the clownfish. In the main lobby,you'll feel relaxed in an atmosphere that combines a vintage American setting with a tropical style- a mix of Tommy Bahama with Norman Rockwell.lobby of sunrise bank cocoa beach The bank's lush interior features bamboo hardwood floors,two large couches and a circular LED display along the floor. To your left, you'll notice Sunrise's most charming feature- an internet cafe, complete with a plasma screen TV, a cappuccino machine and a freezer stocked with free ice cream. Upstairs, near the executive office, there's a billiards room and an outdoor grilling deck, with a view of the Atlantic Ocean.
While the ornate decorations are a nice feature, the important details are found in the principles that Roselle and Sunrise adhere to. They emphasize the value of the surrounding community, that's why they deploy three "mobile" banks to investors who may not have the time to leave their own office. Sunrise also prefers to build business through word of mouth, rather than traditional advertising, and its investors  consist of well-known, local entrepreneurs in the area

For business owners, Sunrise offers a ray of hope to local business owners in search bank that can weather the stormy economic climate.

Sunrise Bank Sets Itself Apart From Corporate Chains By Matt O'Hern at 04:00 PM
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Nintendo Wii and DS Outsmart Xbox and PS3 with Self Help

Nintendo has outsmarted the rest of the video game world.

Microsoft's XBox and Sony's Playstation 3  appeal to the 18-35 male market, but Nintendo has tapped into a much wider audience with games that boost your mental and physical strength.

According to Forbes, Brain Age has sold 4.46 million copies in the U.S. and it was the best-selling game in Europe in 2007. Some 25% of Ubisoft's revenues last year were attributed to titles like My Spanish Coach. (Just imagine how valuable this game is in bilingual cities such as Houston and Miami.) Nintendo DS game my spanish coach For amateur cooks looking for an easy way to sharpen their skills at the stove, Personal Trainer: Cooking, is coming to the U.S. in November, with 250 recipes, kitchen tips and video tutorial. It will be followed by Personal Trainer: Math and Personal Trainer: Walking in 2009.

In Burlington, Ma, physical therapists have utilized the Wii as creative portion their patients' workout regimen. The Wii's remote, which uses  motion-sensing devices known as "accelerometers" and infrared detection, offering the closest virtual-reality experience for gamers of every age and skill level.

A story by the Boston Globe provided the perfect example of Nintendo's expanding fanbase. Deborah Thompson is a 62-year-old mother who despised everything about video games. prior to her first experience with the Wii, she described video games as a waste of time. Her entire perspective was radically changed once she used the Wii to re cooperate from her knee injury

'It doesn't feel like work, and I guess that's the benefit,'' said Thompson. ''You can pretend you're Roger Federer.''

Cammie Dunaway, Nintendo's executive vice president of sales and marketing , told Forbes how Nintendo's special line of self-improvement games have widened the potential market.

Personal Trainer' will bring in new people [to the DS] who maybe aren't interested in gaming but are interested in learning...Whether it's learning to cook or brushing up on math skills, I think it is opening up an entirely new audience. I also think you'll see a lot of current gamers thinking of this as a fun new application.

Due to high demand for the Wii, Nintendo may have inside angle for the upcoming holiday season, but with high prices for each game, the video game industry as a whole could face a cold winter in this economic slump.

Nintendo Wii and DS Outsmart Xbox and PS3 with Self Help By Matt O'Hern at 10:27 AM
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Wednesday, October 08, 2008

Could Campbell and Canned Foods Surge in Stock Market?

Americans are spending more time in the kitchen than their favorite local steakhouse, just ask almost any restaurant owner.

Slumping stocks, rising gas prices and the current crisis put mounting pressure to pinch every penny in the family food fund. As a result,more pantries may include items and ingredients typically found in a college dorm, such as Campbell soup, ramen noodles and macaroni and cheese.
Consider the past three months for Darden Restaurant Corporation, which owns popular chains- Red Lobster,Longhorn Steakhouse, Bahama Breeze, Capital Grille and Olive Garden. Darden peaked during the middle of the summer (heart of vacation season) and has sunk during the past three months.
darden restaurants stock

Conversely, Campbells enjoyed a slow but steady increase during that same span.

campbell soup stock

I'm not implying that we'll all be in the soup and bread lines like the great depression, but Americans are already taking cost-cutting measures, from coupon-clipping to shopping at bargain supermarkets such as Family Dollar.

Could Campbell and Canned Foods Surge in Stock Market? By Matt O'Hern at 03:13 PM
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American Airlines to Filter Adult Sites for In-flight Internet

american airlines

We've all suffered through long flights with virtually no personal space. If you're in coach, the passenger next to you becomes an unwanted acquaintance. Whether you like it or not, you'll soon learn their favorite reading material, music or in some cases, their favorite website.

There's always an inherent sociological risk when you group total strangers together. When airlines announced plans to provided in-flight internet access on cross-country flights. I figured it was only a  matter of time before passengers viewing adult websites prompted complaints from families and flight attendants. This issue has already caused problems at public libraries.

American Airlines, which offers Gogo in-flight internet service, is working with Aircell, a tech provider, to filter-out adult sites. I only wonder if the ACLU will get involved. For the sake of families and the rest of us who are just trying to enjoy some peace and quiet on our flight, I hope other airlines follow suit.

American Airlines to Filter Adult Sites for In-flight Internet By Matt O'Hern at 11:26 AM
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YouTube Adds Itunes and Amazon Links to Boost Profit

youtube itunes logo

 You may recall my recent post about Google's CEO Eric Schmidt interview with Jim Cramer and his projections for YouTube's future. In light of today's announcement,  , Schmidt held his cards close to the vest, when he said

Youtube should prove to be an asset, regardless of the outcome from the online ad's all about traffic.

Less than a week after his "all about traffic" claim, Google announced a new feature that's been added below music videos on Youtube. By clicking "Download This Song on Itunes", viewers are directed to the respective song in the Itunes store or Amazon.Bakari Brock, business affairs counsel at YouTube, told the New York Times

If you like the song, you don’t need to leave Google or leave the site to buy it...For now, the program is limited to buying songs from EMI or the Universal Music Group on iTunes and Amazon. The recently released video game Spore is also available, Mr. Brock said. Over time, YouTube plans to expand the program to include other stores and other merchandise, like concert tickets.

In the span of six days, Youtube's scope of profit may have widened by a substantial amount. If the new Itunes/Amazon feature proves to be even mildly successful, the second-stage of Youtube's plan- merchandise and concert tickets- follows suit, Youtube could prove to be one of Google's biggest assets, even after the $1.65 billion Google dished out for it two years ago.


YouTube Adds Itunes and Amazon Links to Boost Profit By Matt O'Hern at 09:56 AM
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Tuesday, October 07, 2008

Product Review: Wiseled Tactical Flashlight Outshines Competition

wiseled tactical flashlight

 To continue our ongoing topic of personal security and protection, I decided to review an amazing device: the Wisled Tactical. The flashlight has a firm, thermo plastic rubber grip and three outstanding characteristics- quality,durability and versatility. Tactical claims its one of the world's most powerful flashlights,and with good reason. I hesitate to even place it in the "flashlight" category.


It has 7 LED lights that combine to produce the power of 1000 lumen, enough light to put the bat signal to shame. It's also effective underwater, for scuba divers who want to peer into dark caverns and layers of reef.
This isn't the typical $20 Maglite you'd pick up at Wal-Mart. To give you a first-hand, reliable account of Tactical's power, we tested the range across a state park at late night. To our amazement, the beam spanned the length of approximately 466 yards (longer than four football fields combined).
I'll put it this way, the Tactical is the only flashlight that I would also place in the self-defense category. As the victim of an office prank, I was tricked into looking directly into the beam for a second or two, and my vision was impared for a good 10 minutes. To all of you maglite users, the Tactical will put it to shame.

In addition to its incredible brightness, other nice features about the Tactical include:

  • It fully charges within 1 to 2 hours
  • It's water-proof (to depths of 300 feet), wind-proof, heat- resistant and sand-proof.
  • Ten years of battery life and 50.000+ hours of LED operation time.
  • Dimmable: 15 steps pauses at top/bottom
  • Five degree lens
  • Anodized Aerospace grade aluminium
  • Strobe effect: 150% (non-lethal weapon)
  • Pre-programmable: SOS or warning function
  • Signalling strength up to 10 miles in clear weather


To learn more about this amazing gadget, visit

Product Review: Wiseled Tactical Flashlight Outshines Competition By Matt O'Hern at 04:46 PM
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Rumors Run Wild About Apple Brick

apple brick

Following the recent series of rumors involving Steve Jobs and Apple, it's hard to trust any speculation on their next innovation-the Brick.For now, there's no clarification if the Brick is a new laptop product, or simply a manufacturing process.

For many Apple fans, the Brick offered promise to the long-awaited hope for a revolutionary device, but the latest news from sources such as and Business week infer that Apple is implementing a new manufacturing processs for its computer. was confident enough in its sources to flat-out declare "Apple Brick is No New Gadget". An excerpt from the article read

The new manufacturing process will use lasers and jets of water to help churn out near-perfect casings for the MacBook out of a brick of aluminum....carving out of aluminum eliminates the need to bend the metal and create weak spots or microfolds and rifts.What is more interesting is the final product that will shape up through this process - a light, strong (and supposedly cheap), one-piece MacBook with no screws!

Business week offered two golden nuggets of insight. Their research looked at, which cites an anonymous sources that says "The code name has to do with a manufacturing process for Apple's MacBook and MacBook Pro lines of laptops. Apple will build the notebook out of a single piece of carved-out aluminum-a brick." Later in that same article, Businessweek referred to a July 22 quote from Apple's Chief Financial Officer, Peter Oppenheimer

A new product transition that I can't talk about yet. The transition is among the reasons Apple said it expects to make lower gross profit margins during the next several quarters.

For any of you history buffs out there, you may recall the last Oppenheimer who worked on a " classified project", and we all know what that led to. Perhaps Apple is keeping a tight lid on this secret because they really want to BLOW AWAY the competition. We can only wait to see what Apple has in store

mushroom cloud

Rumors Run Wild About Apple Brick By Matt O'Hern at 12:24 PM
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HBO Vampire Series True Blood Adds Four Stars for Season 2

true blood logo HBO

HBO may have found its newest hit, with Trueblood, a series about Vampires who have successfully shed their social stigma and become part of everyday society, thanks to a Japanese-created synthetic blood beverage-TruBlood. The  marketing team made a splash with a bold viral marketing campaign to popular bloggers. In case you missed Jason's post last month, he received a sample of True Blood in the mail.

Acccording to, four guest stars -Mehcad Brooks, Todd Lowe, Deborah Ann Woll and Michelle Forbes- were signed on as regulars for the next season. The show is based on a series of books by Charlaine Harris, - the Sookie Stackhouse series. Alan Ball, creator of HBO's Six Feet Under, read several of the books and collaborated with Harris to start the series.

The show, which debuted a month ago, has received critical praise, including the LA weekly, where Robert Able wrote

There’s the appeal of the minority metaphor, too. In the show’s setup, vampires are a long-entrenched underclass that have come out of the coffin to assert their right to be mainstreamed into society, thanks to a widely sold, Japanese-created synthetic blood beverage....It’s easy to like True Blood, because Ball’s episodic smarts are primal, not at a remove, and he approaches supernaturalism by emphasizing the natural over the super.

 Judging from the notable buzz the show has created on Google trends, the series has already attracted a loyal fan base, and should be another strong addition to HBO's acclaimed line of original programs.

HBO Vampire Series True Blood Adds Four Stars for Season 2 By Matt O'Hern at 09:35 AM
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Monday, October 06, 2008

Ford Designs My Key Feature to Stop Teen Speeding

ford logo












We all remember that day when our parents handed over those coveted keys to the family car.

 For guys, it was the glorious first step toward freedom, and the perfect expression celebrate that independance was to leave some tread marks down the neighborhood street. However, those days may soon be over for the modern teenager, thanks to efforts from motor companies such as Ford.

According to the National Highway Traffic Safety Administration.5,000 U.S. teens die each year in car crashes. The rate of crashes, fatal and nonfatal, per mile driven for 16-year-old drivers is almost 10 times the rate for drivers ages 30 to 59.

As a result, Ford decided to put the parents back in control with a  new device that will limit a car's speed (a max set to 80 mph) and radio volume and sound an alarm if the safety belt is off. Ford's Focus will be the first model with the feature, but MyKey will eventually be implemented into every model.

Jim Buczkowski, Ford's director of electronic and electrical systems engineering, told the Chicago Tribune

Our message to parents is, hey, we are providing you some conditions to give your new drivers that may allow you to feel a little more comfortable in giving them the car more often...It's making use of existing technology, and through the magic of software, we're able to build features on top of the features we already have.

I appreciate and applaud Ford's effort to ensure safety, but I don't think this innovation will do much to stop the funds from bleeding. Their viewpoint  reminds me of politicians, who like to deliver flowery speeches, but fail to address the most vital needs of the people, or, in this case, the consumers. They've offered us extra safety, but aren't  tackling the  other crucial aspects, such as efficient engines and quality parts that don't degrade after 50 thousand miles.

For the time being, foreign cars still have the upper-hand in overall quality, and that's why Detroit, the former motor capital of the world, is deteriorating.

Ford Designs My Key Feature to Stop Teen Speeding By Matt O'Hern at 04:45 PM
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Your Last Chance to Win a Free Copy of Brand Digital

BrandDigital by Allen P. Adamson

 Listen here, this is your FINAL chance to get your hands on a FREE COPY, of a great book: BrandDigital, by Allen Adamson. All you have to do to enter the contest is simply name two of the brands he mentions (excluding Bose, Burger King and OXO handgrip).

Finding the answer is so easy, just check out this page from the BrandDigital site and you'll easily find two companies. Once you''ve selected two of the companies,just fill out the contact form on marketingshift and we'll award the first five correct submissions.

Adamson's work received great reviews from many experts in the field, including Kevin Lane Keller, Professor of Marketing, Tuck School of Business, Dartmouth College andJeffrey Bell, Corporate Vice President, Xbox Global Marketing at Microsoft, among many others.

Your Last Chance to Win a Free Copy of Brand Digital By Matt O'Hern at 02:59 PM
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Bulletproof Clothing Becomes Mexico's New Fashion

miguel caballero shirt
Last week, I predicted that personal protection products would become hot items, and just South of the border, it's developed into a  style.

In Mexico, worried residents are buying bulletproof apparel from Miguel Caballero, like their lives depend on it. Rising crime and violence has spread anxiety throughout the country, and as a result, Caballero is cashing in. An article in the International Herald-Tribune (branch of the New York Times) showed the stats regarding personal protection and security in Mexico.

Studies have shown that more and more anxious Mexicans are pouring their money into defensive measures. Families and businesses across Mexico invest $18 billion in private security measures, a recent study by the Center for Economic Studies of the Private Sector found. Some people are trying to get their hands on weapons, which are tightly regulated here but widely available on the black market. To some, bulletproof fashion is the logical next step.

miguel caballero protection level MC's Customers range from Presidents, such as Venezuela Hugo Chavez, to business executives. The style types range from tactical to practical in four product lines- MC Black (Elegant European style), MC Gold ("American style" multi-functional, sports and entertainment), MC Classic (security companies and private groups) and MC Silver (Value transportation companies, banks,surveillance, bodyguards,etc.)  There's even a polo shirt available, which offers protection from "random street violence

Designs are divided into three categories:

  • Low protection level (9mm and pistols)
  • Medium protection level (sub-machine guns and pistols)
  • High Protection level (pistols and automatics, including an MP5)

The specialty store's success has led to expansion into Guatemala City, Johannesburg (South Africa) and London. Consider the socioeconomic differences between an impoverished city such as Guatemala and London, one of the wealthiest cities in the world. Obviously, the product's appeal transcends cultural and economic boundaries. At this rate, with the failed bailout and sinking economy, it's only a matter of time before MC stores hit the good old United States.

Bulletproof Clothing Becomes Mexico's New Fashion By Matt O'Hern at 01:28 PM
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eBay Lays Off 10 Percent of its Workforce

This is one of those cases where I wish I wasn't saying, "I told you so." Evidently, my hunch that eBay could was facing financial struggles was an accurate assessment. According to Bloomberg,  the online auction site will lay off approximately 10 percent of its staff .

The job cuts will cost EBay $70 million to $80 million pretax, most of which will be recorded in the fourth quarter.EBay was unchanged at $18.94 at 8:20 a.m. before the Nasdaq Stock Market opened. The shares dropped 43 percent this year before today.  EBay has lowered or removed most upfront fees for listings on its namesake auction site to boost the number of items being sold and defend market share from Inc., the world's largest online retailer.

ebay stock













I also noticed that eBay is putting a cap on sellers' shipping fees. I assume this move was in response to the growing complaints  that many items couldn't be considered "deals" after high shipping costs were factored in.

There may be a glimpse of hope for eBay's future: as Americans become more desperate for quick cash, many may consider eBay their best option to generate extra cash for bills and monthly expenses.

eBay Lays Off 10 Percent of its Workforce By Matt O'Hern at 11:00 AM
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Adult Swim's Hit Show Robot Chicken Could Be Cancelled

robot chicken logo cancelled

Rumors are circulating that Robot Chicken, an Emmy Award-winning show on Cartoon Network's Adult Swim, could be cancelled after the fall season. I couldn't find any confirmation that Adult Swim will pull the plug on the popular, sketch comedy series written by Seth Green and Matthew Senreich, but perhaps the show has reached its peak audience.

The title of the show implies a childish premise, but it appeals to the 25-40 -year old market. It's a compilation of parodies and sketches that combine late 70's and 80s references with pop culture (I.E. President Bush dreaming about being Luke Skywalker and Optimus Prime of Transformers performing a prostate cancer Public Service Announcement). Regardless of the rumor's validity, It's a valuable lesson in marketing. As Nick at Nite learned. You can only gear your product to a niche audience,for so long before it needs some revising and tweaking to preserve its appeal.

We'll keep you posted on the latest developments.

Adult Swim's Hit Show Robot Chicken Could Be Cancelled By Matt O'Hern at 09:18 AM
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« October 2008 Week 1 October 2008 Week 3 »

  • Week 1 (10 entries) October 1-4
  • Week 2 (16 entries) October 5-11
  • Week 3 (16 entries) October 12-18
  • Week 4 (17 entries) October 19-25
  • Week 5 (12 entries) October 26-31

Adult Swim's Hit Show Robot Chicken Could Be Cancelled
i think robot chicken is crappy. And I thought thi...
by casey
Adult Swim's Hit Show Robot Chicken Could Be Cancelled
Robot Chicken should be canceled! It sickens me to...
by Robot Chicken hater
HBO Vampire Series True Blood Adds Four Stars for Season 2
The show is broadcast on the premium cable network...
by Matt Narciso
Sunrise Bank Sets Itself Apart From Corporate Chains
I saw a note in fla. today about stock to be offer...
by Randy Hoch
Google Earth Upgrades Images With Geo Eye 1 Satellite
I liked it so much, Google Geo Eye 1 Satellite vie...

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