Thursday, October 02, 2008
A Tribute to a Marketing Icon-House Peters- the original Mr. Clean
Today, America lost one of the most famous faces in commercial history, as House Peters Junior, "Mr. Clean" passed away at age 92. He was the first actor to play the role of "Mr. Clean" for Proctor and Gamble's cleaning product. Eventually, his cartoon caricature became one of the most recognizable logos in american households.
Most of us immediately associate "Mr. Clean" commercial's simple jingle and the cartoon character, but Mr. Peter's live-action version, a strong,burly bald man, gave the cleaner a reputation as strong and trustworthy product. Mr. Clean's verifies the power of branding. His image shows the signifcant relationship between customer loyalty and name recognition.
In a sense, Mr. Clean was was the Google of household cleaners- the name replaced the product, similar to how Coke has become the common term for any soft drink. R.I.P. House Peters.
By Matt O'Hern at 04:48 PM | Comments (0)