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Tuesday, October 07, 2008

Rumors Run Wild About Apple Brick

apple brick

Following the recent series of rumors involving Steve Jobs and Apple, it's hard to trust any speculation on their next innovation-the Brick.For now, there's no clarification if the Brick is a new laptop product, or simply a manufacturing process.

For many Apple fans, the Brick offered promise to the long-awaited hope for a revolutionary device, but the latest news from sources such as and Business week infer that Apple is implementing a new manufacturing processs for its computer. was confident enough in its sources to flat-out declare "Apple Brick is No New Gadget". An excerpt from the article read

The new manufacturing process will use lasers and jets of water to help churn out near-perfect casings for the MacBook out of a brick of aluminum....carving out of aluminum eliminates the need to bend the metal and create weak spots or microfolds and rifts.What is more interesting is the final product that will shape up through this process - a light, strong (and supposedly cheap), one-piece MacBook with no screws!

Business week offered two golden nuggets of insight. Their research looked at, which cites an anonymous sources that says "The code name has to do with a manufacturing process for Apple's MacBook and MacBook Pro lines of laptops. Apple will build the notebook out of a single piece of carved-out aluminum-a brick." Later in that same article, Businessweek referred to a July 22 quote from Apple's Chief Financial Officer, Peter Oppenheimer

A new product transition that I can't talk about yet. The transition is among the reasons Apple said it expects to make lower gross profit margins during the next several quarters.

For any of you history buffs out there, you may recall the last Oppenheimer who worked on a " classified project", and we all know what that led to. Perhaps Apple is keeping a tight lid on this secret because they really want to BLOW AWAY the competition. We can only wait to see what Apple has in store

mushroom cloud

By Matt O'Hern at 12:24 PM | Comments (0)

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