Thursday, October 09, 2008
Nintendo Wii and DS Outsmart Xbox and PS3 with Self Help
Nintendo has outsmarted the rest of the video game world.
Microsoft's XBox and Sony's Playstation 3 appeal to the 18-35 male market, but Nintendo has tapped into a much wider audience with games that boost your mental and physical strength.
According to Forbes, Brain Age has sold 4.46 million copies in the U.S. and it was the best-selling game in Europe in 2007. Some 25% of Ubisoft's revenues last year were attributed to titles like My Spanish Coach. (Just imagine how valuable this game is in bilingual cities such as Houston and Miami.) For amateur cooks looking for an easy way to sharpen their skills at the stove, Personal Trainer: Cooking, is coming to the U.S. in November, with 250 recipes, kitchen tips and video tutorial. It will be followed by Personal Trainer: Math and Personal Trainer: Walking in 2009.
In Burlington, Ma, physical therapists have utilized the Wii as creative portion their patients' workout regimen. The Wii's remote, which uses motion-sensing devices known as "accelerometers" and infrared detection, offering the closest virtual-reality experience for gamers of every age and skill level.
A story by the Boston Globe provided the perfect example of Nintendo's expanding fanbase. Deborah Thompson is a 62-year-old mother who despised everything about video games. prior to her first experience with the Wii, she described video games as a waste of time. Her entire perspective was radically changed once she used the Wii to re cooperate from her knee injury
'It doesn't feel like work, and I guess that's the benefit,'' said Thompson. ''You can pretend you're Roger Federer.''
Cammie Dunaway, Nintendo's executive vice president of sales and marketing , told Forbes how Nintendo's special line of self-improvement games have widened the potential market.
Personal Trainer' will bring in new people [to the DS] who maybe aren't interested in gaming but are interested in learning...Whether it's learning to cook or brushing up on math skills, I think it is opening up an entirely new audience. I also think you'll see a lot of current gamers thinking of this as a fun new application.
Due to high demand for the Wii, Nintendo may have inside angle for the upcoming holiday season, but with high prices for each game, the video game industry as a whole could face a cold winter in this economic slump.
By Matt O'Hern at 10:27 AM | Comments (0)