Friday, October 24, 2008
Local Gourmet Store Hayes Meats Offers Patrons Free Beer
After a rough day at work, many guys seek out the nearest tavern to down a few drinks or a convenience store to pick up a 6-pack. If the day was really brutal, a nice steak may also be on order At Hayes' Meats in Merritt Island, you can chug a cold beer and scope out your favorite slab of meat in one place.(By the way, they also give you a free steak on your birthday, not too shabby huh?!)
I wasn't aware of their special offer until a few days ago, while I was running errands passed their sign "that read: Have a free beer while you shop."
I had to do a double-take to reassure myself i wasn't hallucinating.The store was already closed, so I didn't have the chance to capitalize on the offer.Hayes' unique gimmick is one of many reasons I prefer local stores to the chains, because it's only in those places where you can find such a relaxing and welcoming atmosphere.
I know the average small business is struggling, but I didn't realize they were pressed to the point that they had to offer a free mug to lure customers through the front doors. Hayes may have tapped into a great model. Guys don't like to waste time driving from store to store. Imagine of all the other possible tandems that macho men would enjoy. Hunting shops could offer free chew, bait shops could offer free cigars and camping stores could offer free beef jerky.
Hayes ,which opened in 1957, is practically a landmark in Merritt Island, so if they're resorting to these types of stunts, it just illustrates how desperate times call for desperate measures. Of course, Hayes could be offsetting the cost for each beer through a special deal with nearest policeman, where Hayes gets 10% cut of the the fine for each local DUI.
Posted By Matt O'Hern at 10:22 AM
Permanent Link: Local Gourmet Store Hayes Meats Offers Patrons Free Beer
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