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Tuesday, October 28, 2008

College Mascots + Pez Dispenser = Football Stadium Humor

inflatable tunnel entrance with pez logoYou can consider this post as a humorous observation that has the potential to develop into  a legitimate marketing model.

 While I was in Birmingham,Al for my college homecoming last Saturday, I used my iPhone camera to snap a quick pic of the new  entrance for our football team. It's an inflatable tunnel that spans about 20 yards, punctuated with a bulldog's open mouth at the end.

As the players storm the field, they run through the tunnel and out of Bulldog's mouth to make their grand entrance before the game. These entrances have been popping up at high school, college and professional sports stadiums across the country.

Later that night, while I was browsing my collection of pics, I joked with my oldest brother, Sean ,that the  tunnel entrance resembled a giant Pez  candy dispenser.Of course, being a friendly brother, he laughed along with me, but i figured it was just a kind gesture. That was until I posted all of my pics to facebook, and read a comment from one of my old friends from college, who said:

 'Our entrance reminds me of a Pez dispenser.'

I laughed, but eventually, I realized the untapped potential for a major advertising model.

 Here's my idea- Imagine if all the football  teams,  baseball and basketball teams place the Pez logo on their tunnel. (For the record, there are 1,281 colleges that compete in the National Collegiate Athletic Association. )On Pez's end of the deal, it could release a new line of dispensers featuring the heads or helmets of the college  mascots. (I.E. The Gator head of Albert, the gator for the University of Florida). 

PEZ already has dispensers with NFL helmets and MLB baseballs w/ team logos, but  I haven't seen Pez logos on any NFL tunnels yet. The  Dallas Cowboys  placed an ad banner on their tunnel. A photo on eddriscoll.com shows  an ad for Levitra (the ED pill that even the Cowboys use). Bob Dole gave the ad a thumbs up.

By Matt O'Hern at 11:16 AM | Comments (2)

(2) Thoughts on College Mascots + Pez Dispenser = Football Stadium Humor

Won't the players get lost jumping around in the air house?
Whatever happened to old fashioned banners to break through?
Technology can be great until you talk to an inflatable mascot and he says his battery pack "caught on fire" (well at least a few sparks)--that interview will post next month!

Comments by erin : Tuesday, October 28, 2008 at 04:02 PM

It's scary how we think alike. Why didn't we hang out more in college? :-)

Comments by Jonathan : Tuesday, October 28, 2008 at 10:19 PM

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