Tuesday, October 28, 2008
College Mascots + Pez Dispenser = Football Stadium Humor
You can consider this post as a humorous observation that has the potential to develop into a legitimate marketing model.
While I was in Birmingham,Al for my college homecoming last Saturday, I used my iPhone camera to snap a quick pic of the new entrance for our football team. It's an inflatable tunnel that spans about 20 yards, punctuated with a bulldog's open mouth at the end.
As the players storm the field, they run through the tunnel and out of Bulldog's mouth to make their grand entrance before the game. These entrances have been popping up at high school, college and professional sports stadiums across the country.
Later that night, while I was browsing my collection of pics, I joked with my oldest brother, Sean ,that the tunnel entrance resembled a giant Pez candy dispenser.Of course, being a friendly brother, he laughed along with me, but i figured it was just a kind gesture. That was until I posted all of my pics to facebook, and read a comment from one of my old friends from college, who said:
'Our entrance reminds me of a Pez dispenser.'
I laughed, but eventually, I realized the untapped potential for a major advertising model.
Here's my idea- Imagine if all the football teams, baseball and basketball teams place the Pez logo on their tunnel. (For the record, there are 1,281 colleges that compete in the National Collegiate Athletic Association. )On Pez's end of the deal, it could release a new line of dispensers featuring the heads or helmets of the college mascots. (I.E. The Gator head of Albert, the gator for the University of Florida).
PEZ already has dispensers with NFL helmets and MLB baseballs w/ team logos, but I haven't seen Pez logos on any NFL tunnels yet. The Dallas Cowboys placed an ad banner on their tunnel. A photo on eddriscoll.com shows an ad for Levitra (the ED pill that even the Cowboys use). Bob Dole gave the ad a thumbs up.
By Matt O'Hern at 11:16 AM | Comments (2)