Friday, October 03, 2008
Here are some of the easy lessons to remember from the week
Appease your audience, but don't sacrifice product quality: Follow the example of VideoEgg's AdFrame Model and Southwest's latest expansion- focus on the right audience,provide more options for the user and reliable results for the advertiser
Set barriers and standards to attract the unique clients: TheLadders.com follows a strict guideline: Only candidates who have made 100K are allowed to post resumes. As a result, the site has developed a positive reputation among the country's top recruiting firms.
The best way to enhance your brand may be a new alliance: Starz and Netflix combined to deliver more streaming movies to a customer base that originally joined for mail-exchange. As a result, Netflix is now attracting new customers that may not have considered joining as recent as last month.
Customers and investors want more than a revision or an upgrade:Nintendo and Apple appear lazy to the public and potential investors because they've lost their innovative drive and they're just repackaging old products. When we don't see any bold moves, it makes us wonder not what you're holding back, but why you're holding back.
Crisis can open doors to opportunityIn times of uncertainty, it's important to remember the essentials. That's why it's not a bad idea to invest in tested and proven companies,I.E. Warren Buffet's $3 Billion dollar investment in GE. You should also consider how crisis will affect price and demand. When chaos erupts, people become self-reliant, and personal protection becomes a priority. Thats why if there's an ominous economic meltdown, it might not be a bad idea to invest in companies that produce safes,guns and security systems.