Tuesday, January 15, 2008
When Free Ain't Free
ValueClick is reportedly close to settling a case with the FTC for its failure to comply with rules about how to advertise "free" products.
According to MediaPost, ValueClick is
not following rules requiring products that require purchases or service contracts to include language that shows just how those strings are attached.
The FTC is right for cracking down on those ubiquitous free ringtone and free iPod ads. Any consumer who believes that companies will give away stuff out of the kindness of their hearts are naive, but spelling out the terms up front will save people from wasting their time.
Clarifying and enforcing marketing rules is good for everyone. Legitimate offers will get more attention from consumers who won't be as jaded from being burned by deceptive practices.
Posted By John Gartner at 09:11 AM
Permanent Link: When Free Ain't Free
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