Thursday, January 24, 2008

Video Comes to Local Directories

YellowPages.com has partnered with online video company TurnHere to put small business owners in the spotlight. Local business owners will work with TurnHere to create video ads which will run on YellowPages.com.

Companies that invest in video will likely have much higher conversion rates. Videos of business owners humanizes the bland directory listings. Seeing a restaurant or bed and breakfast can be very convincing to prospective customers.

TurnHere works with a national network of professional videographers to guarantee a quality product. Local businesses largely have been slow to go online, so it may take a while for video to catch on.

Putlocal.com similarly allows small businesses to upload their own 60 second commercials or contract for professionally produced spots.

TurnHere started its service for local directories more than a year ago.

Posted By John Gartner at 08:46 AM
Permanent Link: Video Comes to Local Directories | Comments (1)

(1) Comments on Video Comes to Local Directories

Thanks for the mention. Video ads will become mainstream among the small business when the “ads” provides some informative values to any viewers.

We try to incorporate this ‘micro-mercial” concept to the local consumers and provide the small business owners another channel for their local advertising needs.

Comments by Bill Lee : Sunday, January 27, 2008 at 10:43 AM

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